Yoga Harmony
Yoga Harmony is a yoga company targeted towards 50-70 year old women. When the owner of the company named her studio, she had the idea of bringing harmony between humans and nature with Yoga. The branding was made to convey this idea of nature and yoga by using imagery of plants, as well as bright, positive colors to set the mood and tone of the service. Yoga Harmony is located in a very rural community called Hope. In order to differentiate the company from Hope’s typical local marketing, the branding conveys a fresh, modern vibe while still appealing to a middle aged audience.